Redbud Digital
Consulting. Strategy. Support.
Need an extra hand with your ecommerce or website but not sure where to start?
I can help you or your team clarify your goals, prioritize for impact, and prepare to tackle new or continuing initiatives that require specialized support.
Website Services
Website consultant
Site strategy for development, management, or maintenance
Site administration, management, or maintenance
Website migration, launch or relaunch
Lead or support a template refresh/redesign
Create or update landing pages and homepage
Add or enhancement website functionality such as live chat, A/B testing, ratings & reviews, dynamic promotions, personalization, payment types, connected accounts, video, and more.
Ecommerce Services
Define or refine website taxonomy, expand or modify site catalog
Update homepage or other landing pages
Site merchandising (may include categories, filters, navigation)
Shopping experience / consumer journey analysis
Site search optimization or searchandizing support (may include search mapping and synonyms)
How to build and execute hypothesis-driven experiments and test-and-learns
Conversion optimization
Coaching / guidance on web and ecommerce best practices
Benchmarking, scorecards
Vendor management support / vendor selection support
Data Governance Services
File naming or image naming conventions
Clean, error-free product data
Using your PIM to manage product content and publish it to websites
Content Services
Product content development and strategy for brand or product
Content optimization
Content calendar or release process
Digital Shelf Services
Digital merchandising and digital shelf for DTC or retailer sites (may include category and filters, navigation, taxonomy, site shopX, PDP content)
Retailer sites and brand stores
SEO Services
SEO content
Keyword research
SEO best practices
Technical SEO support
